Digital Marketing Jobs in Hyderabad at nexteducation

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SEO Lead or Manager

Digital Marketing Jobs in Hyderabad
Job Description: 

  • Understand the behaviour of the visitors on the website and ensure increase in return visits/reduction in bounce rate/ lead generation / remarketing campaigns.
  • Execute tests, analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Optimize copy and landing pages for search engine marketing
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage Google Webmaster Tools and work with Tech team to fix errors.
  • Identify possible on-site improvements and coordinate tests to measure impact on rankings.
  • Continuously optimize and update site content/features, including META data, page content,and articles to ensure maximum rankings for targeted keywords
  • Perform on going keyword discovery, expansion and optimization
  • Work with editorial and marketing teams to drive SEO in content creation.
  • Correlate both link building initiatives and on-site changes to rankings/ Research and analyze competitor advertising links/Develop and implement link building strategy.
  • Monitor, assess and react to competitor strategies.
  • Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into on-going campaign management
  • Recommend changes to website architecture, content, linking and other factors to improve SEO

  • Proven SEO experience
  • Knowledge on SEM managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools
  • Solid analytical skills with key performance metrics is a must. Good understanding of Google
  • Analytics /Google Webmaster Tools/Google Tag Manager etc
  • Experience with A/B and multivariate experiments
  • Complete knowledge of HTML, CSS, and JavaScript development and constraints
  • Good understanding of coding, search engine algorithms, and website architecture from an SEO perspective with the ability to provide ideal recommendations.
  • SEO copywriting best practices knowledge for on-page and off-page copy.
  • SEO knowledge of various platforms including mobile and tablet in addition to desktop.

Salary: INR 8,00,000 - 12,00,000 P.A.
Industry: Education / Teaching / Training
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Online/Digital Marketing
Role: Search Engine Optimisation /SEO Lead

For more information: visit: this Digital Marketing Jobs in Hyderabad link

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