Blockchain Technology and its impact on Digital Marketing revealed!

Block Chain Technology, one tech advancement that many feel has the potential to change the Digital marketing in 2018 like never before which is very dynamic and open to change.

http://www.iamwire.com/wp-content/uploads/2016/12/how-blockchain-works.png

Advertising today is a multi-billion dollar industry. To reach prospective customers, companies spent millions of dollars on ads.

This technology is essentially a public ledger that stores and dispenses the data. Everyone that uses block chain can see and share all its data. Each user plays a role to keep it update and transparent. The system works by keeping data stored in a chain-like pattern and the transaction history is stored in "blocks". Information stored in a blockchain can only be added to it. It cannot be changed or copied.

If someone attempted to change the history or try to hack the system, the ledger should be updated on all the user's computers.

In fact, the decentralized nature, freedom and amplified security features makes it perfect storage for virtual money.

Blockchain helps the Businesses in creating marketing campaigns of better value.

Goodbye Middleman: Businesses pay directly to the prospective customers in the form of microcurrencies once it is proved that they watched their ad.

One update is that, TheBravo Browser already stated this using "Basic Attention Token" [BAT].

On the other side of the coin, Blockchain provides accurate stats that can be trusted by all means on adtracking front, since the system is encrypted and transparent.

This revolutionary technology also aims to improve Merchants Accountability in every step of the supply chain.

Blockchain based protocols could change how online ads are purchased, delivered, measured and valued. However, the system is still in its initial stages, but it has the potential to impact digital marketing, crypto currency and customer experience and expected to see a significant growth in the coming year. Any way I didn't spoke anything on what are those Blockchain companies (like Bitclave), or examples of Blockchain technology (like Ethereum) or what the "smart contracts" means.

Note: All the images are available in google owned by someone else. I used here for illustration purpose only.