Moz Rand Fishkin : Does Google AdWords affects your organic results?
1 minute read
Rand Fishkin : Does Google AdWords affects your Organic
Results?
1. According to MOZ Rand Fishkin, the visitors who search
for any search term and see your ad in inorganic results may likely to click
and visit your page listed in SERP results.
2. Visitors who previously exposed to your ad may have more
chances of clicking, engagement at page level and have high chances of
converting.
3. Paid results have a strong impact in improving the CTR of
organic results for certain search results.
4. paid results through adwords may lead to increased links,
mentions, coverage, sharing, etc.,
5. Bidding on search queries can effect the broader market
around those searched by shifting searcher demand, incentivizing, content
creation, etc.,
For more detailed information, please read the entire
article here : https://moz.com/blog/how-google-adwords-ppc-affects-organic-results
